Competitive Advantage
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Description
Competitive Advantage is the factor that sets an organization apart; its distinctive edge. It is the creation of a unique advantage over competitors.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Competitive advantage
Learning Material
Covered in Topic(s)
| Customer-Driven Marketing Strategy: Creating Value for Target Customers |
| Introduction to Operations |
| Strategic Management |
| What is Strategy |