Consumer Markets and Consumer Buyer Behavior

Learning Concept(s)

Consumer Buyer Behavior, Consumer Market, Culture, Subculture, Social Class, Group (Marketing), Opinion Leader, Online Social Networks, Lifestyle, Personality, Brand Personality, Motive (Drive), Perception, Learning, Belief, Attitude, Complex Buying Behavior, Dissonance-reducing Buying Behavior, Habitual Buying Behavior, Variety Seeking Buying Behavior, Need Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Behavior, Cognitive Dissonance, New Product, Adoption Process

Covered in Course(s)

MKTG210 - Principles Of Marketing