Marketing Channels: Delivering Customer Value

Learning Concept(s)

Value Delivery Network, Marketing Channel (Distribution Channel), Channel Level, Direct Marketing Channel, Indirect Marketing Channel, Channel Conflict, Conventional Distribution Channel, Vertical Marketing System (VMS), Corporate VMS, Contractual VMS, Franchise Organization, Administered VMS, Horizontal Marketing System, Multichannel Distribution System, Disintermediation, Marketing Channel Design, Intensive Distribution, Exclusive Distribution, Selective Distribution, Marketing Channel Management, Retailing, Retailer, Specialty Store, Department Store, Supermarket, Convenience Store, Hypermarket, Service Retailer, Discount Store, Independent Off-price Retailer, Factory Outlet, Chain Stores, Franchise, Shopping Center, Wholesaling, Wholesaler, Local Agent, Exclusive Distributor

Covered in Course(s)

MKTG210 - Principles Of Marketing