Customer Lifetime Value

From LinkedAUB Collab
Revision as of 15:18, 9 January 2014 by Sfg02 (talk | contribs) (Created page with "{{Learning concept |Description=The value of the entire stream of purchases that the customer would make over a lifetime of patronage. |Wikipedia reference=http://en.wikipedia...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

The value of the entire stream of purchases that the customer would make over a lifetime of patronage.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Customer lifetime value

Learning Material

Covered in Topic(s)

 
Marketing: Creating and Capturing Customer Value
Retrieved from "https://linked.aub.edu.lb/collab/index.php?title=Customer_Lifetime_Value&oldid=3380"