Focus Group Interviewing
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Description
Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. The interviewer 'focuses' the group discussion on important issues.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Focus group
Learning Material
Covered in Topic(s)
| Managing Marketing Information to Gain Customer Insights |