Sample
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Description
A subgroup of the elements of the population selected for participation in the study.
A segment of the population selected for marketing research to represent the population as a whole.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Sample (statistics)
Learning Material
Covered in Topic(s)
| Introduction to Statistics Data Gathering and Analysis |
| Managing Marketing Information to Gain Customer Insights |
| Sampling Design & Procedure |