Adoption Process

From LinkedAUB Collab
Revision as of 15:26, 10 January 2014 by Sfg02 (talk | contribs) (Created page with "{{Learning concept |Description=The mental process through which an individual passes from first hearing about an innovation to final adoption. }}")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

The mental process through which an individual passes from first hearing about an innovation to final adoption.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
Consumer Markets and Consumer Buyer Behavior