Pull Strategy

From LinkedAUB Collab
Revision as of 19:12, 10 January 2014 by Sfg02 (talk | contribs) (Created page with "{{Learning concept |Description=A promotion strategy that calls for spending a lot on advertising and consumer promotion to induce final consumers to buy the product, creating...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

A promotion strategy that calls for spending a lot on advertising and consumer promotion to induce final consumers to buy the product, creating a demand vacuum that 'pulls' the product through the channels.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Push strategy#Pull strategy

Learning Material

Covered in Topic(s)

 
Communicating Customer Value: Integrated Marketing Communications Strategy