Intermarket Segmentation

From LinkedAUB Collab
Revision as of 12:49, 13 January 2014 by Sfg02 (talk | contribs) (Created page with "{{Learning concept |Description=Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. |Wikipedia refere...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Intermarket segmentation

Learning Material

Covered in Topic(s)

 
Customer-Driven Marketing Strategy: Creating Value for Target Customers