Individual Marketing
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Description
Tailoring products and marketing programs to the needs and preferences of individual customers - also labeled 'one-to-one marketing,' 'customized marketing,' and 'markets-of-one marketing.'
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Personalized marketing
Learning Material
Covered in Topic(s)
| Customer-Driven Marketing Strategy: Creating Value for Target Customers |