Pricing Strategies

Learning Concept(s)

Price, Value-based Pricing, Good-value Pricing, Value-added Pricing, Cost-based Pricing, Fixed Cost, Variable Cost, Total Costs, Experience Curve (Learning Curve), Cost-plus Pricing, Break-even Pricing (Target Profit Pricing), Target Costing, Demand Curve, Price Elasticity, Market-skimming Pricing, Market-penetration Pricing, Product Line Pricing, Optional-product Pricing, Captive-product Pricing, By-product Pricing, Product Bundle Pricing, Discount (Marketing), Segmented Pricing, Psychological Pricing, Reference Prices, Promotional Pricing, Geographical Pricing, FOB-origin Pricing, Uniform-delivered Pricing, Zone Pricing, Freight-absorption Pricing, Dynamic Pricing

Covered in Course(s)

MKTG210 - Principles Of Marketing