Disintermediation
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Description
Disintermediation is the elimination of middle layers of distributors and suppliers.
It is the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Disintermediation
Learning Material
Covered in Topic(s)
| Archived - E-Commerce and Web 2.0 and Social Networking |
| Marketing Channels: Delivering Customer Value |