BUSS249 - Strategic Management

BUSS249 - Strategic Management
Course Number	BUSS249
Number of Credit Hours	3
Course Subject	Business
Taught at	Olayan School of Business

Course Description

A course that exposes students to the strategic management process of local, regional and multinational corporations. Emphasis will be placed on identifying the tools needed for strategic analysis of the firm and the industry and on comprehending the key strategic issues that managers face in managing corporations.

Topical Coverage

What is Strategy, The Strategic Management Process, External Environment Analysis, Internal Analysis, Competitive Advantage and Firm Performance, Business Strategy: Differentiation Cost leadership and Intergration, Corporate Strategy: Vertical Integration and diversification, Corporate Strategy: Acquisitions, Alliances, and Networks

Learning Goals

BUSS249_B-LG1: Professional Business Competence, BUSS249_B-LG4 (1): Leadership, BUSS249_B-LG4 (2): Teamwork, BUSS249_B-LG5: Communication, BUSS249_B-LG6: Global Business Environment

Specific Learning Objectives

BUSS249_B-LG1.1: Professional Business Competence, BUSS249_B-LG4.1 (1): Leadership, BUSS249_B-LG4.1 (2): Teamwork, BUSS249_B-LG5.1: Communication, BUSS249_B-LG6.1: Global Business Environment

Prerequisite Courses

ACCT215 - Management Accounting, FINA210 - Business Finance, MNGT215 - Fundamentals of Management and Organizational Behavior, MKTG210 - Principles Of Marketing, BUSS200 - Business Data Analysis, BUSS215 - Business Ethics, INFO200 - Foundations of Information Systems, DCSN200 - Operations Management

Instructional Methodology

Lecture, Class Discussion, Individual Case Study, Group Case Study

Performance Evaluation

BUSS249_CAPSTONE Simulation, BUSS249_Simulation report, BUSS249_COMP-XM Examination, BUSS249_Midterm Exam, BUSS249_Final Exam, BUSS249_Attendance and Participation