Advertising

From LinkedAUB Collab
Revision as of 19:50, 10 January 2014 by Sfg02 (talk | contribs) (Created page with "{{Learning concept |Description=Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. |Wikipedia reference=http://en.w...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Advertising

Learning Material

Covered in Topic(s)

 
Advertising and Public Relations
Communicating Customer Value: Integrated Marketing Communications Strategy