INFO227 - Digital Social Media Management

INFO227 - Digital Social Media Management
Course Number	INFO227
Number of Credit Hours	3
Course Subject	Information Systems
Taught at	Olayan School of Business

Course Description

This course addresses the move towards social media to build intellectual capital, communicate with society, exchange knowledge among a global workforce and providing the public face of business for marketing and corporate communications. The course explores the role of social media technologies (e.g., Facebook) in shaping societal and business trends.

Topical Coverage

Power of Social Media, Intro to Social Media Strategy, Social Media setup: Blog/Micro-blog, Voice of Customer, Measuring Tools, Impact of Social Media in Branding, Social networks, Measurement Technologies

Learning Goals

INFO227_B-LG1: Professional Business Competence, INFO227_B-LG2: Decision Making, INFO227_B-LG4: Teamwork, INFO227_B-LG6: Global Business Environment

Prerequisite Courses

INFO200 - Foundations of Information Systems, MKTG210 - Principles Of Marketing

Instructional Methodology

Lecture, Case Study, Technology

Performance Evaluation

INFO227_Midterm, INFO227_Individual Final Project, INFO227_Activities and Class Engagement