Product Concept: Difference between revisions
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(Created page with "{{Learning concept |Description=The idea that consumers will favor products that offer the best quality, performance, and features and that the organization should therefore d...") |
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{{Learning concept | {{Learning concept | ||
|Description=The idea that consumers will favor products that offer the best quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements. | |Description=The idea that consumers will favor products that offer the best quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements. | ||
A detailed version of the new-product idea stated in meaningful consumer terms. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Product_concept | |Wikipedia reference=http://en.wikipedia.org/wiki/Product_concept | ||
}} | }} | ||
Latest revision as of 17:27, 10 January 2014
Description
The idea that consumers will favor products that offer the best quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.
A detailed version of the new-product idea stated in meaningful consumer terms.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Product concept
Learning Material
Covered in Topic(s)
| Marketing: Creating and Capturing Customer Value |
| New-Product Development and Product Life-Cycle Strategies |