Service
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Description
A service is an intangible product with the following characteristics: (1) Intangible product, (2) produced and consumed at same time, (3) often unique, (4) high customer interaction, (5) has inconsistent product definition, (6) often knowledge-based and (7) frequently dispersed.
Any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Service %28economics%29
Learning Material
Covered in Topic(s)
| Introduction to Operations |
| Products Services and Brands: Building Customer Value |