Product Concept
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Description
The idea that consumers will favor products that offer the best quality, performance, and features and that the organization should therefore devote its energy to making continuous product improvements.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Product concept
Learning Material
Covered in Topic(s)
| Marketing: Creating and Capturing Customer Value |
| New-Product Development and Product Life-Cycle Strategies |