Communicating Customer Value: Integrated Marketing Communications Strategy

Learning Concept(s)

Promotion Mix (Marketing Communications Mix), Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Integrated Marketing Communications (IMC), Buyer-readiness Stages, Personal Communication Channels, Word-of-mouth Influence, Buzz Marketing, Nonpersonal Communication Channels, Affordable Method, Percentage-of-sales Method, Competitive-parity Method, Objective-and-task Method, Push Strategy, Pull Strategy

Covered in Course(s)

MKTG210 - Principles Of Marketing