The Global Marketplace
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Learning Concept(s)
Global Firm
,
Economic Community
,
Countertrade
,
Exporting
,
Joint Ventures
,
Licensing
,
Contract Manufacturing
,
Management Contracting
,
Joint Ownership
,
Direct Investment
,
Standardized Global Marketing
,
Adapted Global Marketing
,
Straight Product Extension
,
Product Adaptation
,
Product Invention
,
Communication Adaptation
,
Whole-channel View
Covered in Course(s)
MKTG210 - Principles Of Marketing
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