Growth-share Matrix

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Description

A portfolio-planning method that evaluates a company's strategic business units in terms of its market growth rate and relative market share. SBUs are classified a stars, cash cows, question marks, and dogs.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Growth-share matrix

Learning Material

Covered in Topic(s)

 
Company and Marketing Strategy: Partnering to Build Customer Relationships
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