Competitive Advantage
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Description
Competitive Advantage is the factor that sets an organization apart; its distinctive edge. It is the creation of a unique advantage over competitors.
An advantage over competitors gained by offering greater customer value, either through lower prices or by providing more benefits that justify higher prices.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Competitive advantage
Learning Material
Covered in Topic(s)
| Customer-Driven Marketing Strategy: Creating Value for Target Customers |
| Introduction to Operations |
| Strategic Management |
| What is Strategy |