Value Proposition
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Description
The value propositions are elements of the overall customer experience that have been tailored to address unmet needs, thereby improving customer health.
The full positioning of a brand - the full mix of benefits upon which it is positioned.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Value proposition
Learning Material
Covered in Topic(s)
| Customer-Driven Marketing Strategy: Creating Value for Target Customers |
| Social Media setup: Blog/Micro-blog |