Marketing: Creating and Capturing Customer Value

Learning Concept(s)

Marketing, Wants, Demands, Market Offerings, Marketing Myopia, Exchange, Market, Marketing Management, Production Concept, Product Concept, Selling Concept, Marketing Concept, Societal Marketing Concept, Customer Relationship Management (CRM), Customer-perceived Value, Customer Satisfaction, Consumer-generated Marketing, Partner Relationship Management, Customer Lifetime Value, Share of Customer, Customer Equity

Covered in Course(s)

MKTG210 - Principles Of Marketing