Positioning
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Description
Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Positioning (marketing)
Learning Material
Covered in Topic(s)
| Company and Marketing Strategy: Partnering to Build Customer Relationships |
| Customer-Driven Marketing Strategy: Creating Value for Target Customers |