Social Media setup: Blog/Micro-blog

Learning Concept(s)	Return on Investment (ROI), Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation, What Customers Tell a Company (Customer Satisfaction), What Customers Tell Others (Reputation), What Customers Show Others, What Customers Show a Company, Implementation Costs, Hiring and Training Costs, Overhead Costs, Research & Development Costs
Covered in Course(s)	INFO227 - Digital Social Media Management