Managing Marketing Information to Gain Customer Insights

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Learning Concept(s) Customer Insights, Marketing Information System, Internal Databases, Marketing Intelligence, Marketing Research, Exploratory Research, Descriptive Research, Causal Research, Secondary Data, Primary Data, Commercial Online Databases, Observational Research, Ethnographic Research, Survey Research, Experimental Research, Focus Group Interviewing, Online Marketing Research, Online Focus Groups, Sample, Customer Relationship Management (CRM)
Covered in Course(s) MKTG210 - Principles Of Marketing
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