Social Media setup: Blog/Micro-blog

Learning Concept(s)

Return on Investment (ROI), Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation, What Customers Tell a Company (Customer Satisfaction), What Customers Tell Others (Reputation), What Customers Show Others (Competitors' Analysis), What Customers Show a Company (Sales Analysis), Implementation Costs, Hiring and Training Costs, Overhead Costs, Research & Development Costs

Covered in Course(s)

INFO227 - Digital Social Media Management