Social Media setup: Blog/Micro-blog

Learning Concept(s)	Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation, What Customers Tell a Company, What Customers Tell Others, What Customers Show Others
Covered in Course(s)	INFO227 - Digital Social Media Management

One of four assessments used to measure Cusomter Health. What customers do with a company’s competitors or adjacent organizations in the value chain tends to be very indicative of health. Customers are voting with their dollars when interacting with other companies. They are voting against a company when they purchase goods and services from its competitor and for a company when they purchase or interact positively with its business partners. What customers show others can be measured through 3rd Party Providers/Sources.