Social Media setup: Blog/Micro-blog: Difference between revisions

Latest revision as of 11:07, 15 August 2013

Learning Concept(s)	Return on Investment (ROI), Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation, What Customers Tell a Company (Customer Satisfaction), What Customers Tell Others (Reputation), What Customers Show Others (Competitors' Analysis), What Customers Show a Company (Sales Analysis), Implementation Costs, Hiring and Training Costs, Overhead Costs, Research & Development Costs
Covered in Course(s)	INFO227 - Digital Social Media Management

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-|Learning Concepts=Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation,What Customers Tell a Company, What Customers Tell Others, What Customers Show Others,
+|Learning Concepts=Return on Investment (ROI), Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation,What Customers Tell a Company (Customer Satisfaction), What Customers Tell Others (Reputation), What Customers Show Others (Competitors' Analysis), What Customers Show a Company (Sales Analysis), Implementation Costs, Hiring and Training Costs, Overhead Costs, Research & Development Costs
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-One of four assessments used to measure Cusomter Health. What customers do with a company’s competitors or adjacent organizations in the value chain tends to be very indicative of health. Customers are voting with their dollars when interacting with other companies. They are voting against a company when they purchase goods and services from its competitor and for a company when they purchase or interact positively with its business partners.
-What customers show others can be measured through 3rd Party Providers/Sources.