Social Media setup: Blog/Micro-blog: Difference between revisions

Latest revision as of 11:07, 15 August 2013

Learning Concept(s)	Return on Investment (ROI), Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation, What Customers Tell a Company (Customer Satisfaction), What Customers Tell Others (Reputation), What Customers Show Others (Competitors' Analysis), What Customers Show a Company (Sales Analysis), Implementation Costs, Hiring and Training Costs, Overhead Costs, Research & Development Costs
Covered in Course(s)	INFO227 - Digital Social Media Management

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-|Learning Concepts=Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation,What Customers Tell a Company, What Customers Tell Others, What Customers Show Others, What customers show a company
+|Learning Concepts=Return on Investment (ROI), Customer Health, Dark Matter, Value Proposition, Predictors of Customer Health, Customer Health Maintenance Organisation,What Customers Tell a Company (Customer Satisfaction), What Customers Tell Others (Reputation), What Customers Show Others (Competitors' Analysis), What Customers Show a Company (Sales Analysis), Implementation Costs, Hiring and Training Costs, Overhead Costs, Research & Development Costs
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-One of four assessments used to measure Customer Health. This is the most accurate predictor
-of a customer’s future behavior. It encompasses all the interactions a customer has with an organization: what she buys, what she rejects/returns, how she utilizes products and services, and the manner in which she interacts with a company on every channel.
-What customers show a company can be measured through Order Management Provisioning, Account Management CRM, Point of Sale e-commerce billing systems.