MKTG210 - Principles Of Marketing
| MKTG210 - Principles Of Marketing | |
|---|---|
| Course Number | MKTG210 |
| Number of Credit Hours | 3 |
| Course Subject | |
| Taught at | Olayan School of Business |
Course Description
An overview of marketing activities including marketing inputs in strategic planning, global marketing, marketing research, analysis of buyer behavior, market segmentation and positioning, and development of the marketing mix elements.
Topical Coverage
Marketing: Creating and Capturing Customer Value, Company and Marketing Strategy: Partnering to Build Customer Relationships, Analyzing the Marketing Environment, Managing Marketing Information to Gain Customer Insights, Consumer Markets and Consumer Buyer Behavior, Business Markets and Business Buyer Behavior, Customer-Driven Marketing Strategy: Creating Value for Target Customers, Products Services and Brands: Building Customer Value, New-Product Development and Product Life-Cycle Strategies, Pricing Strategies, Marketing Channels: Delivering Customer Value, Communicating Customer Value: Integrated Marketing Communications Strategy, Advertising and Public Relations, The Global Marketplace
Learning Goals
MKTG210_B-LG1: Business Professional Knowledge & Competence, MKTG210_B-LG4: Teamwork, MKTG210_B-LG5: Business Communication Proficiency, MKTG210_B-LG6: Global Business Environment
Specific Learning Objectives
MKTG210_B-LG1.1: Business Professional Knowledge & Competence, MKTG210_B-LG4.1: Teamwork, MKTG210_B-LG5.1: Business Communication Proficiency, MKTG210_BLG6.1: Global Business Environment
Prerequisite Courses
ENGL 204 - Advanced Academic English
Required Academic Standing
Corequisite Courses
Optional Prerequisite Courses
Optional Corequisite Courses
Instructional Methodology
Performance Evaluation
MKTG210_Midterm Exam, MKTG210_Final Exam, MKTG210_Case Analysis, MKTG210_Attendance and Participation